We rebuilt The Furniture Gallery's online store and have run search, maps, paid, social and email for them since. It has done more than $10 million in online revenue in that time, and they have gone from three showrooms to six, with a seventh in progress.
All figures are online revenue, rounded, from the client's own store sales data and shared with their permission. Showroom revenue is separate and substantially larger.
We nearly doubled The Furniture Gallery's average order value while tripling monthly order volume. Anyone can buy more traffic. Changing what each order is worth is the harder number.
Red bars are the months above 5x. The peaks every year are end of financial year and Black Friday. Online revenue only; showroom revenue is separate and larger. Figures are rounded, from the client's own store sales data, and shared with their permission.
+97% per order. Changing what each order is worth is the harder number than buying more traffic.
Online revenue only. Monthly orders tripled over the same journey.
Still growing at 30% a year, nearly four years in. The latest twelve months did roughly double what the first year did, which is what a program looks like when it compounds instead of spiking once.
Filled: showrooms at engagement start. Outlined: opened since. Dashed: in progress.
We rebuilt the store and have run the growth program since: search, maps, paid, social, email, video and conversion work, all delivered with AI in the production process. That is the point of the case study, not an aside.
A Shopify Plus rebuild designed to sell considered, high-value furniture online.
Search, maps and paid across every platform the customer uses.
Email, video and reporting that turn traffic into repeat revenue.
Three things made the difference, and all three are available to any retailer with a showroom and a store.
Furniture is a considered purchase. The pages, bundles and booking flow were designed around that decision, which is why order value nearly doubled while volume tripled.
Search, maps, paid, social and email were run by one team against online revenue and order value, not twelve separate reports. Budget moved to whatever was returning.
Content, creative, feeds, reporting and testing were produced with AI by a senior marketer, which is how a program this wide runs at a cost a regional retailer can carry.
A senior marketer audits your site, rankings and ads, then walks you through a 90-day plan with costs and expected return. No obligation.
