SEO & AEO Agency Australia

Be the business that gets recommended on

Google SearchSearch

ChatGPTAI answer

Microsoft CopilotAI answer

PerplexityAI answer

Apple MapsMaps

Meta · Facebook & InstagramSocial

YouTubeVideo

AlexaVoice

Google SearchSearch

ChatGPTAI answer

Microsoft CopilotAI answer

PerplexityAI answer

Apple MapsMaps

Meta · Facebook & InstagramSocial

YouTubeVideo

AlexaVoice

Google AI OverviewsAI answer

GeminiAI answer

BingSearch

Google MapsMaps

SiriVoice

TikTokSocial

LinkedInSocial

Google AI OverviewsAI answer

GeminiAI answer

BingSearch

Google MapsMaps

SiriVoice

TikTokSocial

LinkedInSocial

Where your customers look now

Three places to be found. One program to own all three.

Google search SEO

pool builders albury wodonga

Everlast Pools · Concrete pool builders Albury Wodonga

everlastpools.com.au

In-ground concrete pools designed and built locally. Free site visit and quote.

Competitor result

Rank for the searches that bring buyers, with pages built to convert the click into an enquiry.

AI answers AEO

Who is the best pool builder near Albury?

Based on reviews and recent projects, Everlast Pools is the most recommended concrete pool builder in the Albury-Wodonga area, known for in-ground builds and a booked-out schedule. everlastpools.com.augoogle reviews

Be the business the AI engines cite when someone asks ChatGPT, Gemini or Google's AI Overview for a recommendation.

Google Maps Local SEO

pool builder near me

● Everlast Pools

★★★★★ 4.9 (86)

Open · 1.2 km
Directions · Call

Competitor

3.8 km

Competitor

5.1 km

Own the map pack so the calls, direction requests and walk-ins go to your shop, office or showroom instead of the one down the road.

What it is

What is SEO and AEO, in plain English?

SEO gets your website chosen on Google when people search for what you sell. AEO gets your business recommended when people ask an AI, such as ChatGPT, Gemini or Google's AI Overview, who to use. Local SEO puts you in the Google Maps pack so nearby customers call, get directions and walk in.

The three share the same foundations: a fast, well-structured site, a complete Google Business Profile, content that answers real buyer questions, and reviews and mentions that prove you are the safe choice. We run them as one program with one monthly price, one plan and one report that counts enquiries.

"Companies ranking sixth or seventh regularly out-earn the site in position one, because they understand the value journey a prospect needs to take. Rankings are the means. New customers are the measure."

Rhys Nawodycz · Founder, Tell Media

Enquiries flowing inRing 1 · Search and mapsRing 2 · AI answersRing 3 · Social and video

Is this for me?

Every month you are not visible, someone else gets quoted.

If any of these sound familiar, you are paying for the gap in lost enquiries, not in an invoice you can see.

Ranking, but the phone is quiet

Traffic that never turns into a call. Pages written for Google in 2018 that do not answer the questions buyers ask today, and no form worth filling in.

Invisible when customers ask AI

Ask ChatGPT or Google's AI Overview who to use in your area and a competitor is named. Each answer cites three to eight sources. If you are not one of them, the shortlist is made without you.

Not in the map pack

Three businesses get the map, the stars, the directions and the call button. The rest get scrolled past. A half-finished Google Business Profile is the most common reason a good business is not in the three.

How AI decides who to recommend

The engines do not guess. They read, then they cite.

Every AI engine builds its answer from the same handful of sources: your pages, your Google Business Profile, your reviews, the places that mention you and the structured data that tells it what you are. Answer engine optimisation is the work of making all five say the same thing, clearly, so you are the citation rather than the competitor.

01 · What the engines read

Your website pagesAnswers

Google Business ProfileEntity

Reviews on Google & FacebookTrust

Brand mentions & linksAuthority

Structured data (schema)Readable

02 · Who decides

ChatGPT

Gemini

Google AI Overviews

Microsoft Copilot

Perplexity

03 · The answercited · recommended

"Who should I use for a concrete pool in Albury-Wodonga?"

Based on recent reviews and completed projects, Everlast Pools is the most recommended concrete pool builder in the area, with a booked-out build schedule and consistently high ratings.
everlastpools.com.auGoogle reviewsGoogle Business Profile

What you get

One program. Three tracks. Measured on new customers.

Every program is scoped in your free growth plan, then delivered on a fixed monthly cadence with weekly reporting on leads and cost per lead.

Track 1

Search

Rank for the searches that bring buyers, and convert them when they land.

Technical audit and fixes: speed, structure, indexing, schema on every page
One genuine page per service and per location, written to answer and to convert
Question-led content on a fixed cadence, researched before it is written
Links and brand mentions earned from sites that matter in your market
Conversion checks on the pages that rank, so traffic becomes enquiries

Measured on organic enquiries and cost per lead

Track 2

Answers

Become the business AI engines recommend when someone asks who to use.

AI visibility baseline across Google AI Overviews, ChatGPT, Gemini and Perplexity
Entity cleanup: consistent name, structured data and authoritative mentions aligned
Answer-first content with expert quotes, specific numbers and cited sources
FAQ, HowTo and Service schema so engines can read and quote you
Monthly tracking of how often you are cited, and where competitors win

Measured on citations and AI-referred enquiries

Track 3

Maps

Own the map pack so calls, directions and walk-ins come to you.

11-point Google Business Profile optimisation: categories, services, photos, posts, Q&A, booking
Name, address and phone made identical across Google, Apple Maps, Bing and the directories
Review flow that brings in new reviews every month, with every review answered inside 48 hours
A real location page for each area you serve, with LocalBusiness schema
Direction requests, calls and profile clicks reported monthly

Measured on calls, directions and walk-ins

Not sure which track you are losing on?The free growth plan shows all three against your closest competitors, with the three fastest wins first.

Book my free growth consultation

Results

What it looks like when the three tracks work together.

Swimming pool construction · Albury-Wodonga

714%

Everlast Pools

From a handful of enquiries to a booked-out build schedule, on organic search and Google Ads built around the jobs they actually wanted.

Read the case study

Real estate · Melbourne

647%

Morrison Kleeman

Rankings and Facebook campaigns took the site from around 1,000 visitors a month to over 8,000, and turned that traffic into listings.

Read the case study

Why Tell Media

Why not the agency with the bigger office?

Most SEO retainers are built around the agency's process. This one is built around the number you care about.

	Tell Media	Typical SEO agency
What gets reported	Enquiries, calls, cost per lead, weekly	Rankings and traffic, monthly PDF
AI search	AEO built into every program, cited-or-not checked monthly	Sold as a separate add-on, or not at all
Google Maps	Full Google Business Profile and review program included	Upsell, or a one-off "listing setup"
Who does the work	A senior marketer who makes the calls, with AI doing the heavy lifting	Account manager relaying to a junior team
Contract	Month to month, you keep everything we build	6 to 12 month lock-in
Pages that already rank	Never changed without a baseline and a reason you have seen	Rewritten to fit the template

How it works

From audit to compounding growth in four moves.

A fixed sequence, so you always know what we are doing and why. Most clients see the first measurable lift in leads inside 90 days.

Week 1

Audit and baseline

We record where you rank, how your Google Business Profile performs, and whether AI engines mention you at all, so every result after this is measured against day one.

Weeks 2–6

Foundations

Technical fixes, Google Business Profile optimisation, name-address-phone cleanup across directories, schema on every page and a genuine page for each service and location.

Months 2–3

Content and authority

Question-led content written for buyers and quotable by AI, review flow switched on, links and brand mentions earned from sites that matter in your market.

Ongoing

Compound

Monthly AI visibility checks, new content on a fixed cadence, weekly lead reporting. The engine gets cheaper per customer as it grows.

Your growth plan

Your plan is built for your business, not from a rate card.

No two markets, service areas or competitors are the same, so we do not quote off a menu. The free growth consultation and audit is where the plan takes shape.

In the consultation we baseline where you rank, how your Google Business Profile performs and whether AI engines mention you, then show you the three fastest wins and what a full program would return. You leave with the plan and the numbers whether you work with us or not.

Fixed scope agreed in writing before anything starts
Month to month, no lock-in contracts
Weekly reporting on leads and cost per lead
You own the site, the content and the listings
Google Ads can be added once the organic foundations are in place

Book my free growth consultation

A great fit if you

Have a shopfront, office, showroom or defined service area and want the calls that come with the map pack
Sell something people search for and ask AI about: trades, clinics, professional services, real estate, retail
Can take more enquiries than you get today
Want one team across search, AI answers and maps rather than three vendors

Not the right fit if you

Need a number one ranking guaranteed by a date
Want rankings reported but not leads
Are not able to collect reviews or respond to enquiries quickly
Expect results in weeks without foundations in place

Questions

Straight answers before you call.

What is answer engine optimisation (AEO)?

AEO is the work of getting your business recommended inside AI answers: Google AI Overviews, ChatGPT, Gemini and Perplexity. Each of those gives one synthesised answer and cites a handful of sources, so either you are a citation or you are invisible. It uses the same foundations as SEO (clean site, clear entity, strong content, reviews) plus question-led content, structured data and monthly tracking of how often you are cited.

Do I still need SEO if AI search is growing?

Yes. Google still sends most organic enquiries, and the AI engines read the same pages, reviews and business listings that Google ranks. We run SEO and AEO as one program rather than two bills, so the content and authority work you pay for once earns results on both.

How long until I see results?

Google Business Profile and map-pack improvements usually show inside the first 30 to 60 days. Organic rankings and AI citations take longer, with most clients seeing the first measurable lift in leads inside 90 days and the program compounding from there. SEO is the channel where shortcuts turn into rework, so we build the foundations first.

Can you get me into the Google map pack?

That is the first job for any business with a shopfront, office or service area. We complete the 11-point Google Business Profile optimisation, fix name, address and phone consistency across the directories, build a review flow so new reviews arrive every month, and give each service area its own genuine page. The map pack is where calls, direction requests and walk-ins come from.

Do you guarantee a number one ranking?

No reputable agency can, and we would rather be honest than win on a promise we cannot keep. What we commit to is a baseline on day one, a fixed monthly scope, weekly reporting on leads and cost per lead, and no changes to pages that already rank without a reason you have seen first.

What is included each month?

Technical fixes, content written to answer the questions your buyers ask, Google Business Profile posts and review management, link and brand-mention outreach, schema and entity work, an AI visibility check across the major engines, and a report that counts enquiries rather than impressions. Your growth plan sets the exact scope before anything starts.

Do you write the content, or do I?

We do. Every article starts with research into what your customers actually ask, and the drafts are checked by a senior marketer before they go live. If you have an expert in the business, a 20-minute interview gives us the quotes that AI engines love to cite.

What does it cost?

Every program is scoped to your market, your locations and how fast you want to grow, so the honest answer is a number built for you rather than a rate card. The free growth consultation and audit is where we work that out together: you see the plan, the expected return and the investment before you decide anything. There are no lock-in contracts and you keep everything we build.

Which areas do you cover?

We are based in Albury-Wodonga and work with businesses across Australia, including Melbourne, Sydney, Canberra, Geelong, Ballarat, Bendigo and the Gold Coast. Local SEO is done per location, so a business with three branches gets three genuine location pages, not one page with the city name swapped.

What people say about us

"Sometimes it's hard to believe an advertising company is going to come through on their promises. Tell Media has done an awesome job and we are generally now booked out."

Javen N. · CEO, Everlast Pools

"Rhys and the team have done amazing work with our website rankings and Facebook campaigns. We went from around 1,000 visitors per month to over 8,000 in a very short time."

A. McGibbon · Morrison Kleeman

"In an industry that is heavily regulated it's not easy to set up marketing that actually sells. Tell Media proved we are working with a very creative, forward-thinking team."

Michael V. · CEO, Valley Mayfair

First on Google. Cited by AI. Found on the map.

Book your free growth consultation & audit