Google Ads Management Australia

Where paid search wins

Three places a well-run account beats a big one.

SearchIntent

Be the first result for the exact job someone wants done, in the suburbs you serve.

ShoppingProducts

A clean feed and a tight structure put the right product in front of the right buyer at the right price.

The pageConversion

Half of what an account returns is decided after the click. We build and test the page as part of the program.

What it is

What does good Google Ads management look like?

Google Ads puts your business in front of someone at the exact moment they search for what you sell. Done well, it is the fastest and most measurable way to get customers. Done badly, which is most of the time, it is the fastest way to spend money. The difference is rarely the budget. It is whether the account is built around the right searches, the right products and the right page, and whether anyone is counting the customers.

We audit every account the same way: where is the money going, which searches are producing enquiries or orders, which are producing nothing, and what happens on the page after the click. Then we rebuild around that. AI now handles the hour-by-hour bidding, the search term mining, the ad variations and the reporting. A senior marketer decides what to sell, to whom, at what cost per customer, and what to stop.

"Nobody wants clicks. They want the plumber who turns up, the order that ships, the lead that signs. We build the account backwards from that."

Rhys Nawodycz · Founder, Tell Media

Is this for me?

Spending on Google Ads and not sure what it is buying?

If any of these sound familiar, the account is costing you more than it should.

Spend goes up, enquiries do not

The budget has crept up every quarter and the number of real customers has not moved with it. Nobody can say what a lead actually costs.

Clicks on the wrong searches

Half the budget is going to searches you would never want: jobs you do not do, suburbs you do not serve, people looking for a job or a free answer.

Tracking that counts the wrong thing

The account is optimising for page views or form loads, so Google is dutifully finding more of the wrong people. Every automation downstream inherits the error.

What you get

Built around the customers you want. Run on AI. Steered by a senior marketer.

Every program is scoped in your free audit, then run on a fixed monthly cadence with weekly reporting on spend, cost per enquiry and return.

Track 1

Foundation

Tracking and structure that tell the truth.

Conversion tracking rebuilt so Google optimises for enquiries and sales, not clicks
Account structured around the jobs, products and suburbs you want
Negative keyword lists that stop the waste on day one
Landing pages that match the search, with the form above the fold
Microsoft Ads mirrored for the Bing and Copilot audience

Measured on tracked enquiries and orders

Track 2

Campaigns

Search, Shopping, Performance Max and YouTube.

Search campaigns for every service you sell, written to the intent of the search
Shopping and Performance Max with a clean, enriched product feed
YouTube and Demand Gen for the audiences who are not searching yet
Remarketing that follows up every visit who did not convert
AI-driven bidding, with the targets set and checked by a human

Measured on cost per customer and return on ad spend

Track 3

Improvement

Compounding, not coasting.

Weekly search term review: waste out, winners expanded
Ad and landing page tests running every month
Budget moved to whatever is producing customers this month
Call tracking and lead quality feedback from your team
Weekly report: spend, enquiries, cost per enquiry, return

Measured on month-on-month improvement

Want to know what your account is really costing you?The free Google Ads audit finds the wasted spend, the tracking gaps and the three fastest fixes.

Book my free ads audit

Results

What it looks like when it works.

Pool parts ecommerce · Australia to the world

1,246%

All Star Pool Parts

Average return on ad spend across Google Shopping and Meta, with the business growing from one warehouse to three and from Australia to four more regions.

Read the case study

Swimming pool construction · Albury-Wodonga

714%

Everlast Pools

From a handful of enquiries to a booked-out build schedule, on organic search and Google Ads built around the jobs they actually wanted.

Read the case study

Why Tell Media

Why not the agency with the bigger office?

Most retainers are built around the agency's process. This one is built around the number you care about.

	Tell Media	Typical agency
What we optimise for	Tracked enquiries, orders and return on ad spend	Clicks and impressions
Account structure	Built around the jobs and products you want	Built around whatever was there when they took over
Who makes the calls	A senior marketer, every week	A junior following a checklist
What gets reported	Enquiries, calls, cost per lead, weekly	Impressions and activity, monthly PDF
Who does the work	A senior marketer who makes the calls, with AI doing the heavy lifting	Account manager relaying to a junior team
Contract	Month to month, you keep everything we build	6 to 12 month lock-in
Price	Fixed scope and price agreed in writing in your growth plan	Rate card, scope creep, surprise invoices

How it works

From first call to compounding results.

A fixed sequence, so you always know what we are doing and why.

Week 1

Audit and tracking

Wasted spend, search terms, conversion tracking and landing pages reviewed. Tracking rebuilt so the account counts customers.

Weeks 2–3

Rebuild

Account restructured around the jobs, products and areas you want. Negative lists, new ads and landing pages live.

Month 2

Expand

Shopping, Performance Max, YouTube and remarketing added where the numbers justify it. Microsoft Ads mirrored.

Ongoing

Compound

Weekly search term reviews, monthly tests, budget moved to what is working, one weekly report on cost per customer.

Your growth plan

Scoped to your account and your market, not a rate card.

A single-service trade business and a 5,000-product store need very different accounts, so we do not quote off a menu. The free audit is where the plan takes shape.

You leave the audit with the wasted spend found, the three fastest fixes and a clear scope. Whether you run it yourself or with us is your call.

Fixed monthly scope agreed in writing
Month to month, no lock-in contracts
Weekly reporting on spend, enquiries and return
Your account, tracking and pages stay yours
Pairs with SEO, website and AI consulting programs

Book my free ads audit

A great fit if you

Already spend on Google Ads and cannot say what a customer costs
Sell a service or product people search for with intent
Have a website or landing page that can convert, or want one built
Want paid, organic and AI visibility run as one program

Not the right fit if you

Want clicks reported but not customers
Cannot track an enquiry or a sale
Are not prepared to fix a landing page that does not convert
Want a budget so small the account can never learn

Questions

Straight answers before you call.

How much should I spend on Google Ads?

Enough to learn and win, which depends on your market and what a customer is worth to you. We work that out in the audit from your cost per click, your conversion rate and your margins, then agree a starting budget and the number it must hit to earn an increase.

How quickly will I see results?

Google Ads is the fastest channel we run. With tracking in place, most accounts show a clear drop in cost per enquiry inside the first 30 days and a stable, improving return by month three.

Do you work with Shopping and ecommerce?

Yes. The Furniture Gallery and All Star Pool Parts are both Shopping and Performance Max accounts we run. A clean product feed is usually the biggest single improvement.

Who actually manages my account?

A senior marketer, with AI doing the bidding, the search term mining and the reporting. You will never be handed to a junior or an account manager who has to ask someone else.

Do I keep the account?

Always. The Google Ads account, the conversion tracking, the landing pages and the data are yours. We work in your account, not ours, and there are no lock-in contracts.

Can you run Microsoft, Meta and TikTok as well?

Yes. Most clients run Google with Meta, and we add Microsoft Ads, TikTok, LinkedIn or Pinterest when the audience is there. One report, one cost per customer across all of them.

What does it cost?

It depends on the size of the account and how many campaigns and platforms are involved, so the honest answer is a number built for you rather than a rate card. The free audit is where we work that out together, and you see the plan and the investment before you decide anything.

Every channel. One plan.

Every paid platform, one cost per customer.

Google, Microsoft, Meta, TikTok, YouTube, Pinterest, LinkedIn and Amazon, run as one program and reported into the same number.

Google AdsSearch · Shopping · YouTube

MetaFacebook · Instagram

Microsoft AdsBing · Copilot

TikTokTikTok Ads

AppleSearch Ads · Maps

YouTubeVideo

InstagramSocial

FacebookSocial

LinkedInB2B

Amazon AdsMarketplace

PinterestDiscovery

Google MapsLocal

Platform names and marks belong to their owners and indicate the channels we work across, not an endorsement or partnership.

What people say about us

"Sometimes it's hard to believe an advertising company is going to come through on their promises. Tell Media has done an awesome job and we are generally now booked out."

Javen N. · CEO, Everlast Pools

"Rhys and the team have done amazing work with our website rankings and Facebook campaigns. We went from around 1,000 visitors per month to over 8,000 in a very short time."

A. McGibbon · Morrison Kleeman

"In an industry that is heavily regulated it's not easy to set up marketing that actually sells. Tell Media proved we are working with a very creative, forward-thinking team."

Michael V. · CEO, Valley Mayfair

Free growth plan

See what we'd change first

A senior marketer audits your site, rankings and ads, then walks you through a 90-day plan with costs and expected return. No obligation.

Paid search that pays for itself, then some.

Book your free Google Ads audit