Conversion rate optimisation for Australian businesses: page-by-page improvement of your website, landing pages, forms and checkout, from real visitor data, so the traffic you are already paying for produces more enquiries and orders. Usually the cheapest growth available to a business that spends on ads.
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A senior marketer goes through your site the way a customer does, on a phone, from an ad and from Google, then shows you the three changes that would turn more of the visitors you already pay for into enquiries or orders. Yours to keep.
Five seconds to answer "is this for me, and why you?" Most pages answer neither.
Every field you do not need costs you enquiries. Every proof point you leave out costs more.
Shipping, payment and delivery clarity decide whether a full cart becomes an order.
Conversion rate optimisation, or CRO, is the work of turning a bigger share of your existing visitors into customers. If one in a hundred visitors enquires today and we make it two, you have doubled your enquiries without buying a single extra click. It is the lever most businesses never pull, because it is less visible than a new ad campaign and takes more discipline.
We start by watching: where visitors come from, what they do, where they stop and why. Then we fix the obvious, which is usually the headline, the offer, the form and the phone experience, and test the rest. AI reads the recordings, drafts the variations and runs the numbers. A senior marketer decides what to test, what the result means and what to do next. Every improvement compounds across every channel that sends traffic to the page.
"Doubling a conversion rate halves the cost of every customer you will ever buy. There is no ad campaign that can match that."
Rhys Nawodycz · Founder, Tell MediaIf any of these sound familiar, your website is wasting the visitors you pay for.
Google Analytics shows thousands of visits a month and the phone barely rings. The page is not doing its job, and every ad dollar inherits the problem.
Eleven fields, no reason to fill them in, and a submit button below the fold on a phone. People start and give up.
Shipping surprises, no guest checkout, slow pages and no follow-up. Most of the people who added to cart never came back.
Every program is scoped in your free audit, then run on a fixed monthly cadence with reporting on conversion rate, enquiries, orders and revenue per visitor.
Know exactly where customers are lost.
The obvious improvements, straight away.
Compounding gains, month after month.
Online revenue since we rebuilt the store, with average order value nearly doubled and showrooms from three to six.
Read the case study
From a handful of enquiries to a booked-out build schedule, on organic search and Google Ads built around the jobs they actually wanted.
Read the case studyMost retainers are built around the agency's process. This one is built around the number you care about.
| Tell Media | Typical agency | |
|---|---|---|
| Where improvements come from | Recordings, data and tests | Opinions and a redesign |
| What gets measured | Enquiries, orders and revenue per visitor | Bounce rate and time on page |
| Scope | Offer, copy, forms, checkout and the page after the click | Button colours |
| What gets reported | Enquiries, calls, cost per lead, weekly | Impressions and activity, monthly PDF |
| Who does the work | A senior marketer who makes the calls, with AI doing the heavy lifting | Account manager relaying to a junior team |
| Contract | Month to month, you keep everything we build | 6 to 12 month lock-in |
| Price | Fixed scope and price agreed in writing in your growth plan | Rate card, scope creep, surprise invoices |
A fixed sequence, so you always know what we are doing and why.
Tracking fixed, recordings and funnels read, competitors benchmarked. A prioritised list of leaks and what each is worth.
Headlines, offers, forms, proof, speed and mobile. The changes that do not need a test to justify.
A/B tests on the highest-traffic pages, campaign landing pages built, follow-up sequences live.
A test running at all times, monthly report on conversion rate, enquiries and revenue per visitor.
A five-page service site and a 5,000-product store need different programs, so we do not quote off a menu. The free audit is where the plan takes shape.
You leave the audit with the three biggest leaks, what fixing them is worth and a clear scope. Whether you fix them yourself or with us is your call.
When the page improves, Google Ads, Meta, SEO, email and the AI answer engines all get cheaper at once, because they all land in the same place.
Google AdsSearch · Shopping · YouTube
MetaFacebook · Instagram
Microsoft AdsBing · Copilot
TikTokTikTok Ads
AppleSearch Ads · Maps
ChatGPTOpenAI ads · AEO
YouTubeVideo
InstagramSocial
FacebookSocial
LinkedInB2B
Google MapsLocal
GeminiAI answersPlatform names and marks belong to their owners and indicate the channels we work across, not an endorsement or partnership.
"Sometimes it's hard to believe an advertising company is going to come through on their promises. Tell Media has done an awesome job and we are generally now booked out."
Javen N. · CEO, Everlast Pools"Rhys and the team have done amazing work with our website rankings and Facebook campaigns. We went from around 1,000 visitors per month to over 8,000 in a very short time."
A. McGibbon · Morrison Kleeman"In an industry that is heavily regulated it's not easy to set up marketing that actually sells. Tell Media proved we are working with a very creative, forward-thinking team."
Michael V. · CEO, Valley MayfairA senior marketer audits your site, rankings and ads, then walks you through a 90-day plan with costs and expected return. No obligation.