647%
Growth in New Customer Acquisition
238%
ROI for All Pay Per Click Campaigns
“Rhys and the team at Tell Media have done amazing work with our website rankings and Facebook campaigns. We went from around 1000 visitors per month to over 8000 in a very short time, business is booming online! ” Contact Us Today”A. McGibbon — Marketing Manager at Morrison Kleeman
Objective
Appear in Google search results for every local keyword around buying, selling and property management.Morrison Kleeman works with Tell Media to maintain a comprehensive online presence across most of Melbourne's eastern suburbs. With three offices there was a large area to cover and a huge number of keywords across several services, because buying and selling homes is not all Morrison Kleeman does. A campaign that could also retarget and cross-sell complementary services needed a well-planned marketing flow and clear KPIs to guide decisions along the way.
Services
Search Engine Optimisation
Pay Per Click Advertising
Website
https://www.morrisonkleeman.com.au/
Tactics
- Do deeper research into the demographics of each potential customer.
- Utilise cross channel promotion to cut down on ad costs but still reach the same people.
- Have a compelling offer to build their internal mailing list.
- Use email marketing and retargeting to build relationships and get more sales from the same ad budget.
- Design ad creatives according to the seasons affecting the target market.
