“There is one thing for sure, Tell Media knows how to generate leads! It always amazes me when I have used a competing Marketing company to see what they can do, and they never come close. If Tell Media is onto it, then they kill it! And we are always happy.”Shaz Musavi — Australia Cosmetic Clinics Director
Objective
A marketing team that delivers high-quality leads, so our staff only deal with seriously interested prospects.One of the hardest parts of the cosmetic surgery industry is the time our staff spend reassuring patients. Surgery is frightening for most people, so a lot of time goes into explaining what will happen and what results to expect. Much of that time is spent before any money changes hands, and it was costing us too much. We needed a way to work out who was serious about surgery and who was simply curious.
Services
Search Engine Optimisation
Pay Per Click Advertising
Website
https://www.australiacosmeticclinics.com.au/
Strategy
With a very specific set of KPIs we built a layered approach to handling prospects. The strategy let prospects serve themselves by giving them as much information as possible up front. By pairing answers to every question they could ask with the right technology and automation, we cut customer service time by 40% while keeping the same number of bookings.
We then added round-the-clock online support, which cut in-house staff time by a further 50%. Our staff now have around 80% more time, which has let us scale marketing five-fold to fill their days.
Tactics
- Isolating KPIs to build a measurable sales funnel.
- Understanding what each prospect was searching for based on each procedure.
- Self service knowledge bases and automated Q & A technology.
- Autoresponder email system.
- 24 hour website chat support.
