“I have been using Tell Media for over 5 years. Now that says a lot because along the way I have tried many other companies as I have little trust in the advertising industry. So to still use Tell Media after this amount of time says something!.”Dr Mark Kohout — Plastic Surgeon
Objective
Stand out from the crowd: rank well in the search engines, be present across every platform, and build a strong social media and forum presence.Tell Media has worked with Mark for the last five years on a range of online campaigns, from campaigns spending thousands of dollars a day to small ones targeting very specific areas. Today the work has evolved into reaching the particular patients who want the procedures Mark most wants to perform. Plastic surgery always involves an element of art, and every surgeon has preferences between procedures.
Services
Search Engine Optimisation
Pay Per Click Advertising
Website
http://sydneyaesthetics.com.au/
Strategy
The goal is to find the patients who care about a brilliant result, not the ones who want something done cheaply and quickly. Surprisingly, many patients simply want to get it done, and that is not the patient Mark wants to work with.
When someone wants the most beautiful outcome possible, and appreciates the artistry that goes into cosmetic surgery, they connect with the passion and skill Mark offers. So the marketing we deliver is built on brand and reputation. People need to understand who their surgeon is at a deeper level, and that is what attracts the right patients.
Tactics
- Reputation Marketing On Forums.
- Social media presence that involves a detailed retargeting campaign.
- Talking with patients to understand how they felt about their experience with Mark's clinic.
- Split testing design and atmospheres created in the clinic.
- Offering post-operative support in a new way, which produced positive testimonials.
