“Working across international borders and multiple languages is very difficult. It takes a lot of experience, understanding of language, culture & mindsets. These things are only possible with a well travelled and perceptive marketing team that understands the intricate demands of human psychology on an international level.”Objective
One of the most overlooked and most powerful parts of conversion rate optimisation is reputation management. Most people do not know what it is or how it works, yet every day we all buy things based on what we know about them. It might be a brand of drink, where we know what we are getting. It might be a particular dentist, because we know he is good: a friend had a great result, or we have been before. We trust him. The same is true of medical centres around the world, even across cultures and languages. Deep down people are the same, but what happens when the treatment is in a country that feels hard to understand?
Services
Consulting
Reputation Management
Website
https://www.phuketpsi.com/
Reputation Management
The next part is communicating feeling in two ways: powerful imagery, and powerful keywords accurately translated into the customer's own language. To build trust across cultures you must speak to people in their mother tongue, especially about medical treatment. Thailand's hospitals are a centre for international medical treatment, but to keep a clean brand and reputation, the reviews, testimonials, galleries, branding, imagery and keyword research must all be presented accurately, so the hospital has a look and feel people worldwide can trust, in their own language.
Tactics
- Use multiple website versions to test colours people trust in each language and country
- Split test headlines and main points
- Use pictures that convey respect & peace
- Design a new sales funnel for each culture
- Hire phone staff that are native speakers
- Use local presenters in each target country to speak on camera.
