“Our industry is really competitive, and people love to do a lot of reasearch to get the best prices they can. Therefore we need a good lead generation system so that our sales team could follow up and close the deal over phone!”CEO — Personal Training Courses
Objective
Build a fast, focused lead capture so the sales team could close over the phone.In some industries sales close better over the phone, because every question a prospect has can be answered, and because the service is usually something people feel they need rather than merely want. That kind of sales funnel calls for a different kind of website: one that holds attention and then gives people a strong call to action. Scarcity is one of the most effective tactics for this type of offer.
Services
Search Engine Optimisation
Pay Per Click Advertising
Website
https://personaltrainingcourses.net.au/
Strategy
When someone lands on a website it is very easy for them to hit the back button, especially in a competitive market where many people are only hunting for a price. But if you sell courses and training there is one factor that works in your favour: availability. Most people are busy and on a tight schedule. Show them enough value to prove how good you are, then let them know places are running out, and the close is fast. Whatever your industry, use this technique carefully and never deceptively, and it will maximise the leads you get from paid traffic.
Tactics
- Lots of free reports and lead capture downloads
- Scarcity of availability and timeslots
- Value adding by using video and testimonials
- Active social media accounts to get people involved
- Talk to the prospect, answer their objections and ask for the sale.
