The job
What the program does for New Star Art School.
Parents choosing an art school are choosing a long-term investment in their child, and they decide on reputation and results. New Star Art needed a presence that explained a graded pathway clearly, showed the awards and exhibitions behind it, and captured enquiries at the start of each term and each school holiday.
The program is built around enrolments: a site that lays out the pathway from early learning to adult classes, with student results as proof; search and local SEO for the art-class searches parents make across Melbourne; seasonal campaigns for term starts and holiday workshops; and enquiry tracking so each term's marketing is measured on students, not clicks.
PathwayA course structure parents can understand in one scroll
ProofStudent awards, exhibitions and scholarships front and centre
SeasonalTerm and holiday-workshop campaigns timed to when parents decide
WebsiteSEO and local SEOGoogle AdsMeta AdsSeasonal campaignsEnquiry tracking
