“From ranking on the 20th page to ranking in the top 3 on page 1, website traffic for Jadore went to over 10,000 unique visitors per month! When ranking for over 100 competitive keywords their business has had incredible growth and success”Jadore Hair Supplies
Objective
Win as many page-one rankings as possible, and build a strong brand and presence online.Through diligent keyword research, Tell Media identified hundreds of keywords that were not only relevant to the industry but were buyer keywords. Targeting the right keywords is the difference between a campaign that brings 10,000 visitors a month and 5 sales, and one that brings 10,000 visitors and 500 sales. Our keyword research made a vast difference to the quality of the traffic, and so to the number of conversions on the website.
Services
Search Engine Optimisation
Pay Per Click Advertising
Website
https://jadorehairsupplies.com.au/
Strategy
Once we had chosen the keywords, another factor had to be considered: brand value. Getting visitors who were ready to buy was one thing, but would they keep buying? The customers we were targeting were salons, so once a sale was made we wanted to keep them in the marketing system and have them come back and reorder on their own. That drop-off would continue until we built a brand that hair salons were proud to put on display. In effect, we had to appeal to the salon's customer in order to keep the salon reordering. It sounds obvious, but it meant a two-sided marketing campaign.
Tactics
- Design a two-sided campaign that spoke to both the salons and their customers.
- Dig deep into buyer keywords and understand what the ideal customer wanted.
- Capture customer details and build a self-serve reordering system.
- Automate follow-up emails with reassurance on delivery times.
- Incentivise shipping costs with promotions based on order volume.
