“Selling skin care is one of the hardest industries to be in! The competition is fierce, and the amount of branding and careful planning you need to do to avoid getting into trouble with government regulations is crazy! That’s why we were so happy with the branding, design, thoughtful sales funnels, advertising techniques and creative thinking from Tell Media!”CEO — Inspirit
Objective
Build a social media following large enough to make the company saleable.The company's aim was to be acquired by a larger player. The branding and the appeal of the products had to be something a bigger business would want to absorb into its own range. So this strategy was not only about sales and conversions, but about building an identity and real value in the brand, something with asset and trademark value. Not an easy task, and one that took a lot of careful and creative thinking.
Services
Search Engine Optimisation
Pay Per Click Advertising
Website
https://www.inspiritskincare.com/
Concept
One of the most important parts of building a brand is understanding who your customer is. In skincare you cannot simply say your customer is women, or men. It is not that simple any more; much more is needed to make people feel special and to start a real dialogue with your ideal customer. They have to feel they have finally found you and your products, that they have a connection, and that your brand gives them a feeling they like. So the real aim is knowing your customer intimately. From there we created the brand, the look, the feel, the scent, the touch, and we helped design not only the marketing but new products as well.
Tactics
- Organic look and feel with logos
- Trademarked EVERYTHING
- Free Internationally shipping abilities
- Using Certified Organic Ingredients
- Carefully designing all social media posts
- Using interaction bots on social media
