“It’s been a pleasure to work with Tell Media. It was a set and forget occasion which is very rare. I told them what I wanted and we are really getting the results I had hoped for.”Takis Valasidis — Custom Boxes Director
Objective
Use every available marketing channel to show people the custom solutions on offer.In an industry as big as printing it is hard to get your name out, even with a new technology nobody else has yet. Price is very hard to compete on when overseas manufacturers can ship into Australia for a tenth of an Australian company's overheads. Finding the right customer was the key to spending the advertising budget in the right place.
Services
Search Engine Optimisation
Pay Per Click Advertising
Website
http://www.customboxes.net.au/
Strategy
Nothing beats data. However many ideas we have (and we always test them), the numbers tell the story best. By looking at the customer's existing database and how those customers behaved online, we reached a new level of insight.
That let us map what customers were doing and, more importantly, what else they were spending money on. From there we built new offers to send to those customers and bring them back through the door.
Tactics
- Analysing current buyers lists.
- Tracking what current customers were doing online.
- Building new offers that matched what customers were already spending money on.
- Creating an education video to show why we are different.
- Keeping in weekly contact via email.
