The job
What the program does for Awesome Jewellery.
Opal is a product people fall for in person and research later, which makes Awesome Jewellery two businesses at once: a Gold Coast store that needs to be found by visitors walking the strip, and an online store that needs to be found by buyers anywhere in Australia searching for genuine Australian opals.
The program covers both: a store that shows the colour and the craft properly and sells online, local SEO and Google Maps so the stores show for "opal jewellery near me" on the Gold Coast, search and shopping campaigns for the national buyer, and content that answers the questions opal buyers ask before they spend. Everything is tracked to orders and to the enquiries that end in a store visit.
TwoAudiences, one site: Gold Coast visitors in store, and online buyers at home
SearchFound for opal and Australian jewellery searches, not just the brand name
ProofProduct photography and reviews where the decision is made
Online storeSEO and local SEOGoogle Ads and ShoppingMeta AdsContentReporting
