The job
What the program does for Recyclit.
Recyclit solves a problem most people did not know had a solution, which makes it a different marketing job from a plumber or a pool shop: the customer has to discover the product before they can want it. The site has to explain it in seconds, prove it with real kitchens, and serve two very different buyers, the homeowner renovating and the trade installing.
The program covers an online store for residential buyers, a trade registration path for builders and cabinet makers, search and shopping campaigns around kitchen renovation and waste-management terms, and content and video that show the system working, all tracked to orders and trade enquiries.
TwoAudiences, one site: homeowners and trade
SearchFound for the renovation and kitchen-design searches that lead to a chute
ProofCustomer stories and demonstrations where the decision is made
Website and online storeSEOGoogle Ads and ShoppingContent and videoTrade funnel
