The job
What the program does for Inlander Pools & Spas.
A plunge pool is a national product with a local decision: the buyer searches from their own city, wants to understand the options (concrete, stainless, aluminium, hot or cold, inground or above), and then wants a price. Inlander needed to be found in every city it delivers to and to turn that research into quote requests.
The program pairs a product-led site with a page for each delivery city, search campaigns and local SEO per region, a price-list request as the frictionless first step, and quote tracking so the spend follows the cities and ranges that convert. It sits alongside the Everlast Pools program, one of our longest-running results.
NationalLocation pages for the cities they deliver to, from Melbourne to Canberra and Wagga
QuotesPrice-list and quote requests tracked from first click
ProductConcrete, stainless and aluminium ranges explained so buyers self-select
WebsiteSEO and local SEOGoogle AdsMeta AdsLocation pagesLead tracking
