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Case study · Pool services · Lead generation
30+
Years in the pool industry

Gold Coast Chlorinators

"Your Pool Experts." A Molendinar pool shop and repair business with more than thirty years in the industry: new equipment, chemicals and spare parts, plus repairs for chlorinators, pumps, heat pumps and robotic cleaners across the Gold Coast.

Lead generationLocal search and mapsMeasured on calls and enquiries
goldcoastchlorinators.com.au
Gold Coast Chlorinators website
Gold Coast Chlorinators website on a phone
Gold Coast ChlorinatorsPool equipment, chemicals and repairs · Gold Coast
The job

What the program does for Gold Coast Chlorinators.

Pool repairs are a now-or-never search: the pump has stopped, the water is going green, and the customer is on a phone looking for someone close who can come today. The job for Gold Coast Chlorinators is to be the business that shows up in that moment, in the map pack and in search, with a page that makes it easy to call.

The program is a classic lead-generation build: a fast website with the services and suburbs laid out plainly, a complete Google Business Profile with a steady flow of reviews, search campaigns built around repairs and equipment rather than generic pool terms, and call and form tracking so every enquiry is counted and the budget follows what works.

LocalGoogle Maps and search for the Gold Coast suburbs they serve
CallsEvery call and form tracked back to the channel that produced it
RepairsCampaigns built around the jobs they want most
WebsiteLocal SEO and Google MapsGoogle AdsReviewsCall and lead tracking
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