The job
What the program does for EcoPoly Pool Renovations.
A pool renovation is a considered purchase with a long research phase and a short decision window once the weather turns. EcoPoly needed to be found across several regions at once, from Geelong to Bendigo, and to turn research traffic into quote requests rather than browsing.
The program pairs a conversion-focused website, built around the free quote, with search campaigns and local SEO for each region served, and reviews and before-and-after proof where the decision is made. Every quote request is tracked to its source so the spend moves toward the regions and seasons that produce jobs.
RegionalPages and campaigns for each region they travel to
QuotesFree-quote requests tracked from first click to job
SeasonalBudget that follows the renovation season
WebsiteSEO and local SEOGoogle AdsReviewsLead tracking
