The job
What the program does for BTR Electrical.
An electrician is found one of two ways: a homeowner searching for someone nearby who can come this week, or a builder or business looking for a licensed contractor they can rely on. BTR needed to be visible for both without the two messages getting in each other's way.
The program is a lead-generation build: a fast site with residential and commercial paths laid out plainly and the free quote one tap away, a complete Google Business Profile with reviews flowing in, search campaigns built around the jobs that pay (new builds, renovations, fit-outs) rather than emergency call-outs, and call and form tracking so the budget follows what converts.
LocalGoogle Maps and search across the Melbourne suburbs they work in
QuotesFree-quote requests and calls tracked to the channel that produced them
TwoAudiences, one site: homeowners and commercial clients
WebsiteLocal SEO and Google MapsGoogle AdsReviewsCall and lead tracking
